Startups Are Like Flintstones Cars: You’re the Engine
- Matthew Matos
- Jan 15
- 2 min read

When you think about startups, you might envision sleek tech or smooth operations, but the reality is much more crude. Remember Fred Flintstone's iconic stone-age vehicle? It was simple, resourceful, and completely dependent on one thing to move forward: Fred’s effort.
Startups are the same way. They’re vehicles with incredible potential, but they won’t go anywhere unless you put in the work. There’s no gas pedal to press and coast along. There’s no engine to do the heavy lifting. The founders are the engine. You’re the one running, carrying, and propelling the entire vehicle forward.
At first, this can feel exhausting. Your feet are constantly on the ground, pushing and grinding to get things rolling. But as you build momentum, the effort starts to pay off. The car begins to glide. It’s still not effortless, but the more you push, the faster and smoother things become.
Fred’s car is also a reminder of another truth about startups, resourcefulness matters. Just like Fred used whatever was available to build his car, founders often need to bootstrap, repurpose, and innovate with limited resources. It's not about having the fanciest setup; it's about making it work.
The most important takeaway is this: a Flintstones car has potential, but only if someone’s willing to run with it. Starting a business means being that someone. It’s not glamorous in the early days, but every step you take moves your idea closer to the finish line. And eventually, when you look back, you’ll realize you’ve built something remarkable, all because you decided to be the engine that powered it forward.
So, if you’re building a startup, embrace your inner Fred Flintstone. Lace up your metaphorical shoes, get ready to push, and remember: the car doesn’t move unless you do.


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